Marketing runs on volume with a review bottleneck in the middle. Every asset needs brand review; anything customer-facing needs legal too. Generic AI writing tools speed up the draft, then dump it into the same Slack-thread approval chaos — no record of who changed what, no record of who signed off. Meanwhile enquiries arrive as Instagram comments and Messenger DMs at all hours, answered inconsistently or not at all, and competitor research happens in browser tabs that produce a doc with no sources.
The uncomfortable part: the more content AI produces, the more review load humans absorb. Speeding up drafting without structuring review just moves the pile.
Drafting gets grounded and review gets a mechanism. Agents pull brand voice and product facts through a read-only search_kb tool whose scope is fixed server-side — an agent granted the brand knowledge base can search that base and nothing else. Guardrails and PII redaction run before inference on anything customer-facing, and every workflow carries a spend ceiling, so a runaway generation loop hits a budget wall, not your invoice.
Review becomes a node, not a thread. A draft parks durably at an approval gate — single approver or N-of-M consensus, with SLA timeouts and escalation chains — and the run waits days if it has to, burning nothing. Approve, and the publish step executes through connected integrations with credentials the agent never sees. Reject, and the rejection is recorded with reasons.
On customer channels, agents get a restricted tool surface: only tools explicitly marked channel-safe are available to anyone talking to an anonymous Instagram visitor. Per-conversation auto-reply spend is captured and surfaced. Everything — drafts, decisions, publishes, guardrail events — lands in an append-only audit log your security team can query.
Brand judgment. No agent decides what your brand sounds like; agents draft against the guidelines humans wrote, and humans decide whether the draft clears the bar. Legal sign-off on claims stays with legal — the platform makes the gate durable and visible, it does not make the call. Live conversations stay one click from takeover: an operator can step into any channel thread from the shared inbox and hand back when done. And campaign strategy — what to say, to whom, when — remains yours. Agents propose; humans decide.
Start with one workflow. The free tier is enough to run a real one — agents propose, your team decides.